to Integrated Strategy
The 12th NIBES Research Session
24th of March 2026, 1 pm – 3pm CET
| 1pm CET | Welcome Prof. Renato Pereira, ISCTE Business School; NIBES Research Coordinator, Portugal | |
| 1:02 | Introduction Katarzyna Sanak- Kosmowska, PhD, Associate Professor KUE; Chairperson, Poland | |
| Session part I “Academia” | ||
| 1:04 | Prof. Sara YASSINE, ESCA Ecole de Management, Morocco; Esma Nur Cerinan Otovic, PhD Candidate, Mediterranean University, Montenegro | An Institutional Model of Sustainable Entrepreneurship at Universities : Explanatory study |
| 1:11 | Petr Procházka, PhD, Eco-team Vice-President, Prague University of Economics and Business, Czech Republic | University living labs for sustainability: Preconditions, motivators and triggers for a replicable and endured model |
| 1:18 | Dr. Ravichandran; Dr. Ramaprabha CMS Business School, JAIN, India | Assessing University Branding through Purpose-Driven Social Initiatives |
| 1:25 | Questions to part I | |
| Session part II “Human Resources & Leadership” | ||
| 1:35 | Dr. Sébastien Fosse,Clermont School of Business, France | AI in Human Resource Management: A Practical Wisdom Perspective |
| 1:42 | Adil Marzouk, MB, ESCA Ecole de Management, Marocco | From Fragmentation to Integration: Organizational Structures and Leadership Capabilities for Embedding Sustainability as a Strategic Imperative |
| 1:49 | Aramis Rodríguez-Orosz, Associate Professor; Edwin Ojeda, Aggregate Professor; Juan Pedro Capobianco, Aggregate Professor; Dubraska Perdomo, Researcher, IESA School of Management, Venezuela | Learning Patterns and Sustainability: Mapping the Link between Cognitive Strategies and Employee Green Behavior |
| 1:56 | Pooja Nagpal, MBA, PhD, Associate Professor, CMS Business School, JAIN, India | Examining the Influence of Organizational Culture and Leadership Values on Enterprise Level Sustainability Integration |
| 2:03 | Magdalena Chałupczak, PhD, KUE, Poland | Management Style as a Factor Shaping Competencies in Sustainable Development |
| 2:10 | Questions to part II | |
| Session part III Business & Organization | ||
| 2:20 | Otar Antia, Associate Professor, Caucasus University, Georgia | The Role of Business Advisory Service Providers in Enhancing MSMEs’ Adoption of Integrated Sustainable Business Practices in a Transition Economy |
| 2:27 | Patricia Milić, MSC; Mateja Bodlaj, PHD; Barbara Čater PhD; Tomaž Čater,PhD; Prof. Vesna Žabkar School of Economic and Business, Ljubljana University, Slovenia | A Sustainability index for assessing ESG practices across the organization |
| 2:34 | Dr. Syed Kazim, Associate Professor CMS Business School, JAIN, | Circular Economy Adoption at the Organizational Level: Operational Integration Challenges |
| 2:41 | Pawel Chlipała, PhD, Associate Professor, KUE Justyna Dąbrowska, PhD,KUE | Demarketing in shaping sustainable and responsible consumption |
| 2:48 | Srinivasan Pazhamalai, Associate Professor, CMS Business School, JAIN, India | From Digital Green to Sustainable Finance: Connectedness between Green Cryptocurrencies and ESG Stocks |
| 2:55 | Questions to part III | |
| 3:05 | Session wrap-up Katarzyna Sanak- Kosmowska, PhD, Associate Professor, KUE; Chairperson | |
